Using their smartphones, customers can access informational or promotional content about the product they’re buying in real time from your company’s server. The tags themselves are small enough to affix to compacts and lip balms. NFC tags allow you to program product-specific information into your cosmetic label. Near field communication (NFC) tags for mobile engagement and label-specific information If you struggle to fit all of the branding, usage information and design elements you want onto your label, there are several solutions you can consider: near field communication (NFC) tags, piggy back labels and extended content labels (ECLs). Once you answer those four questions, your design options are virtually limitless.

What happens if your product is used improperly?.

How much (weight / volume) is in the container?.

You can review the FDA’s cosmetic labeling requirements in full here, but they can be distilled into four basic questions your label must answer:

Intended to protect cosmetic customers from potentially harmful products and deceptive labeling, these laws dictate what must be displayed on your cosmetic label. must obey two laws: (1) the Federal Food, Drug and Cosmetic Act (FD&C) and (2) the Fair Packaging and Labeling Act (FP&L). The non-negotiables: What absolutely has to be on your labelĪll cosmetics made and distributed in the U.S. You just need to work with your label manufacturer to customize a label that best represents your brand and communicates the value of your product to your customer. When it comes constructing a label for your cosmetic product, the sky is the limit. How label embellishments can make your product stand out on the shelf.Considerations for choosing moisture- and product-resistant adhesives and materials.What information you need to include on your cosmetic label.In this guide to cosmetic label customization, we’re going to cover everything you need to consider when designing the perfect-fit label for your brand.įrom start to finish, you’ll need to think about: You need to communicate your product’s story -whether it’s a luxury perfume or a drug store blush- through your label. When designing a custom cosmetic label, brand image and shelf appeal are of paramount concern. Outstanding label design can, by drawing the eyes of more customers, have a very real impact on sales. Vivid colors, consistent color reproduction and eye-catching embellishments are the name of the game. As such, brands look to stand out from the competition - attracting customers with better, cleaner, more striking designs. Unlike other industries like food and pharmaceuticals, consumers do not need cosmetics. Cosmetic brands live and die by the quality of their labels.

Cosmetic label design software